We as humans are complex and have layer after layer of information that defines us and describes us. This is the perfect analogy to best understand what’s behind a “brand”.
A brand isn’t just a business name and logo. It is its own entity and it has “DNA” that determines everything from how it looks, how it talks, how it interacts with others, strengths, weaknesses, etc… If your brand is missing these things, your business is likely missing out on some serious connection and profit.
Read the full blog post here
Follow us on Instagram
Watch us and subscribe on Youtube
See us on Pinterest