The Brand Sisters
Actionable steps to help build stronger brands and successful business from the owners (and sisters!) of Animella Brand Agency- where we take brands from unseen to UNFORGETTABLE.
The Brand Sisters
EP 23: How to Perform a Simple, but Effective, Competitive Analysis
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Alexis
A competitive analysis is where you identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own.
How does a competitive analysis help your business?
- Helps compare our services and offerings
- Assess gaps in the market that we can fill
- Analyze our product or service suite for areas of improvement
- Develops our brand voice
Taking all these things into account helps us make better decisions in our businesses on our own.
Here's how to perform a competitive analysis, synthesize the information and turn it into improvements steps for your own business.
Read the full blog post here
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