NEW SOCIAL MEDIA STRATEGY FOR WELLNESS BUSINESSES

Its a crazy time to be passionate about health and wellnesss and even more so, getting your material and content seen on social media outlets that are very sensitive to everything regarding health. 

Are you blowing money fighting for social media visablility or even blowing time making content that goes unseen? 

In the last session of this months business tips for wellness professionals, Coach Britt covers what is new in social media strategy, visability and how to organically drive traffic. There is a place for social media but is Google now top dog? 



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Transcript

Speaker 1: 0:03

If every experience, every hardship, every obstacle was given to you not to break you, but to mold you and strengthen you. What if the center of your suffering was actually the key to ultimate health and what is your own pain was meant to be the catalyst for your greatest purpose. Welcome to Buddha belly life, empowering purpose, mind to microbiome. Hey guys, it's coach Brant. Welcome to the Buddha belly live podcast session 4th of September, 2021. All about creating the ultimate wellness business and ultimate basketball. Awesome. I'm able to grow above what you do. Totally fulfilling dream wellness business. I'm

Speaker 2: 0:47

All about that. Uh, if you didn't hear me a bit in the first episode, um, I'll tell you opinion and Tivoli, like I love talking business and it's one of the things I love the most, but even though I do wellness is like a passion. How, you know, empowering people is really my ultimate passion. Why those two things are connected is because there's so much fulfillment to be had off of what we do for a living. And we spend a lot of people spend a lot of time doing things for paychecks that they hate that do not give them motivation. There's a lot of UN um, you know, dreams that go on, uh, that never come into fruition. I guess you could say, because you know, the type of world we live in and the constraints that we live in based on what we think we can achieve. And so why I love business so much as we is still because I love empowerment so much. I'm all about believing that there's just no ceiling in this alive on anything that we can do and achieve. And if you want something, if you have a passion for it, then that's a gift to you. You roll with it. The only thing that you will fail out is if you leave it on the table and you never see it, or if you drop it when you're halfway through, because it got too hard or because you doubted yourself too much, or you were too embarrassed or fearful of failing in front of people, blah, blah, blah, blah, blah. There's a thick skin that you know, is necessary for us to, to really reap the rewards of success and of passion and a fulfillment. And, and it just, there's just nothing like it. This life is short. Why not do things that really make you happy? It doesn't mean you quit your nine to five tomorrow on your family. Doesn't know how they're paying rent. I mean, you find creative way to start implementing a little place for something that means more to you and you nurture it and you build it and you grow it little by little. Even if you're doing something else to support yourself until eventually you can start trading the time for time training, the thing you don't want to do for the thing you really love. And that really gives you so much, you know, so with that said, we are talking about the new age of media and how marketing is working. Um, so I'm not a professional on this, but I do pay a lot of them. They do pay a lot of people, spend a lot of time knowing when we're about the STEMI. And I do rely on them to know a lot and explain things to me, um, because this business was literally built. So the business of the school, so holistic wellness coaching academy, as well as, you know, the Buddha belly life, uh, brand podcast, you know, gut restoration course, all that stuff. Book was all done. Very sorry. Don't listen to that. That was a phone. Uh, it was all done very grassroots. Okay. So, so it was done just like anybody else. I mean, you know, the, any stay-at-home mom or parent or, you know, person that is you creating something on the side that they want to do more starting in the little corner somewhere, you know, with just a desire for something and not much not money or skillset per se. Right. It was started just like that. So I am so passionate about that because I did it. And if I can do it, anybody can do it. You know, once you like, see something, once you learn to ride a bike, you believe everyone can ride a bike. You know, why don't you believe that people could ride a bike because you remember that moment when it finally clicked for you and you felt it, and you got the motion going and all of a sudden you wrote a bike, right? So if someone else is like, oh gosh, I'm never going to be able to ride a bike. You'd be like, no, you can, there's this clicking point. And all of a sudden when it's there, where you just, you start moving and once you feel it, you can't feel it. You can't, unexperience, it that's business. Once you feel that impossibility, that limitless potential, you can't on feel it. So, and just super passionate about that and not as how you know we got here. So we're going to talk about marketing, um, and my opinions on it, at least in Harrison might helpful. Uh, hopefully they're helpful, but one of the biggest things now is so traditional marketing strategy. I feel, you know, even the last few year up until just recently was obviously social media has been king. Um, and so investing the people that we're seeing the most, you know, social media visibility is what drove most of our traffic. And so the people that we're seeing the most were the ones who were either the biggest influencers with the most likes, uh, or the people who paid the most for ads. And you see the most ads. And if you haven't noticed lately, uh, there's not been a lot of ads on social media. Uh, we've had a lot of changes to social media, with the pandemic, with, uh, political climates, with all the kind of chaos in the media world. And so it's not the same. We're not seeing a lot of ads in general anymore. Um, but alone, I know they're really not seeing a huge, uh, a lot of success, I think even from paid acquisition via, via traditional ad outlets on, on things like Facebook and Instagram and things like that. So what does that mean for us? When a lot of people have built so much on these platforms, what is, you know, we have on our coaching school page and stuff. I think we have something like 12,000 people over 12,000. Uh, the Buddha valley podcasts is like, I don't know, over 8,000 and visibility can still be very low if it's not favored, they want, if they did that, they turned, they changed that a lot. A few years ago, they changed some algorithm things. And, um, I, it was really to favor encouraging businesses to pay for ads instead of get this free traffic, because we tapped into it. I mean, shoot with the gut health school. We, we tapped into that in the beginning when Instagram still had really great, um, visibility. And we, I mean, we kinda, we kinda growth hack our way in the beginning, uh, directly by doing that because we just, we just hit a sweet spot at a time when it worked. And it was a great way to reach people. And that was our only avenue at that time. It was just Instagram, which is crazy for me to think of now. Um, and we were able to, you know, you can do it from your phone. And so it's changed so much now because you can't guarantee your stuff's going to be seen. So people have invested a lot of time into their social media pages and maybe advertising and things, not to see a huge ROI, not to see a huge return on investment. And so what do we do with that? I mean, is it worth just junking our Facebooks and our Instagram? No. Um, one thing that, so I've, I've got some people that I work with and I should, I should shout them out here, but I haven't got his permission, so I'm not going to, um, but they talk about basically what's happened with social media and the opinion of, of some of the media and marketing people that I work with is that it's still necessary, like a business card, like a website, like, think about it, think about how often you go to Instagram, because you hear about so many or whatever, and you want to look up their stuff, you can Snoop everything there, and you're going to get a great picture of who they are. It's like, Instagram is like a visual branding board. That's what I love the most about Instagram. If you can set up an Instagram for your business, um, I highly recommend it even just for laying out the branding aspect, um, you know, in your bio, you've got basically your mission statement or who are you that you have to convey and sell well, in few words, so you have to do it with your business anyway. So it's great to toy with that a little bit. Um, you've got the, it's all, you know, pictures and visual appeal. So you've got your visual marketing branding, you know, so you can see that. And that's people love, you know, to see pretty visual boards. So it allows you to go, Hey, what's my sorry about that. Again, in every episode I will make a point to hit the microphone. So I just hope that, um, everybody gets used to that. Cause there'll be at least once and probably each session set of sessions, but maybe once in a couple of episodes. So anyways, um, so yeah, so you're, you know, you've got your visual branding board and Instagram, and you've got, then you've got your, your traffic direction because you can put your, your website, your landing page or wherever people you're going to funnel people into this place where you hopefully prompt them to do something. Um, not only that, but you can search your ideal client, like in what area can you just search your ideal client and connect to them directly? You know, you can search hashtags that are relevant to what you do. You can put hashtags that are relevant to what you do in the content you post and increase the chances that you're right. Your ideal client is going to see what you're doing. It is like Instagram is, is definitely a place to start. If you have not done any kind of, you know, personal branding or even if you already have, like, you really just need that. It's a great business card. It's like an interactive, you know, four D kind of, uh, you know, uh, level business card where it says so many things about you. It can drive traffic to more information. It, you know, there's enough words in writing in there to get an idea of a feel for the energy behind what you do and information about what it is. So I just, I can't, I can't say enough how much I love it for those things. Now, visibility wise totally opposite. I do not. You know, I don't think that visibility has been great. Like I said, they really wanted people to pay more for ads and then ad stopped getting seen so much. So it just, it just is kind of not been a great place for that. It's a great place to leave content to engage with are already followers. If they're really in, um, you know, engaged in our stuff. But other than that, it's just, it's a really great, uh, interactive business cards are really great. A branding board place to be, and it's connected to our Facebook. And so Facebook is, is again, same thing. We're not seeing a lot of great ad stuff on there. So one thing I would not recommend doing, especially if you are a new business is throwing a bunch of money at paid social media advertising. And then, and this is just my opinion, but it's really, uh, you really have to decide if it's working well for you, but if you don't know your machine and you don't have somebody who's reading the analytics right for you, and you don't have a way to gauge, if there is really success, we're not just talking about like click rate and visibility, but actually getting clients from investing in that. If you don't have a way to see that you don't have a way to gauge if it's really doing anything for you and your advertising budget or time may likely be better spent elsewhere. Do you have

Speaker 1: 11:00

A desire for fulfillment? This helping people tap into their own health mentally, emotionally, and physically fire you up, do you believe in the impact of the gut microbiome on overall wellness, you may be an HWC coach for more info on our cutting edge health coach trainings. Is it H w C a coach.com

Speaker 2: 11:23

Not be on Facebook to not be on Instagram, as a business is going to hurt your business. It's not that you can't get away with it. You totally can. You can do things however you want, but it is a place where people go to see if you are alive to see what you're doing, to see what you were sharing to connect to you, maybe want to be part of your community, you know, and they, even if they never see your stuff, they just want people to know that they love this thing. Maybe they want to share something. I mean, whatever, it's a great, it's, it's still a necessary thing to nurture, but we, I don't think we have to put as much energy into, as we used to think we had to, when it was like post four times a day, because visibility keeping people, you know, driving traffic is so important. We're not seeing that as much. Um, but it does offer a great avenue for direct outreach, um, within reason, or you get blocked obviously, but if you're connecting to your ideal client, it's a great opportunity to find some of those people and to send them connect, you know, connect with them personally, send them a personal message or do some of those things. Definitely the place, definitely a place to start for people that are grassroots that don't have the money to do traditional marketing. And, um, don't really, you know, they're starting some of their stuff, um, but set it up right. And it can really, really, really benefit you. Uh, so next, let's see here and paid ads problems, creating content. Okay. We creating content has been a better suite for me. I think it is the kryptonite of most self-employed wellness professionals, especially, um, especially females. And especially recently, because we feel this need, like I said before, to keep up all the time, thinking that our visibility via our content is what you've mainly got. And that may not be so true, but content is still important to put out there. So you've got to be able to read your audience. So do you have a following of people that are just looking at you all the time and just showing your face in front of them is important frequently, then you might be able to get away with less quality content and more quantity, more quantity. Uh, but if you have people that are more after what it is you say, or you're trying to get people engaged in what you say, or you just want to really nerd, you know, preserve the integrity of what you stand for. You know, uh, like I, I know that that's me a lot is I get sick of living in a world where you feel like you've got to put some kind of, you know, gorgeous picture of yourself on there, just to get people to listen to your words. You know, when you want to just be able to share those words and attract people by the purpose and what you're saying and the passion you have for what you're doing, um, it can be a frustrating place to be so decide what you're going to invest in me. And most of the time I commit anyway, I commit to the integrity of the, the quality of the content, the purpose behind the content, and it'll feed who it's going to feed. And I'm fine with that. And my piece of that. So, uh, but we've all got a different thing, you know, and your business is going to be different from someone else's. And so you're going to gauge what you put on there and how often just make sure you're not trading too much of your time getting sucked into the black hole of content creation, because I see too many people do that. I see them create so much content expecting their content to sell their product or their service. And if, or when it doesn't, or it doesn't get enough attention or attraction, they get really frustrated because they're relying on that. They're not actually selling, they're just creating content. That's just a touch point. So if you followed the machine, the whole building, build your machine, um, part of session two you'll you'll remember we talked about touches the initial touch. Isn't necessarily a CTA call to action. It's not necessarily going to nurture them enough. Most people need to be touched. I think they said an average of six times before they purchase something. Um, and so that's all it is, is the content creation. The content creation can be, you can not stop there. You really need to have, uh, a form of contact or a funneling system that takes them from the touch point to something else. And if you spend all your time, um, you know, going crazy on content creation, it can be just a rabbit hole of wasted time. Your, your time can be very under utilized. And then I think that that's why, especially this day and age of social media day and age, you see a lot of entrepreneurs get very burnt out because they try and do it that way. They try and build their businesses with the content that they create. And it does not turn or put people through the whole processes and not close enough sales. So remember, it's just the touch point, make it quality, gauge what it looks like for your business, gauge the best outlets of doing it. Um, I'll tell you right now that, um, YouTube is one of the better places for algorithms. I am. I am a huge fan, you know, politics society. I mean, we're not going to go into any of that, but I'm a huge fan of Google. I like, you know, for my business, I like the Google PPC. I love the YouTube, um, which has great, you know, relationship with Google. Um, I like a lot of that stuff and we get great traffic and visibility from that. It by far supersedes, anything that we see from social media. And so I'm a big fan of Google. I think YouTube is while it's been out a long time, it's underutilized for some of these things. And it's definitely a place to think about investing in, especially if you have stuff where you're giving value. If you're giving that information, if you're like me where you don't want to have to just, you know, shake your booty on a camera, to get somebody, to hear your, your very meaningful words, to want, to heal their gut, to want to get healthy, to do whatever, you know, then getting in front of the camera and speaking truth. You know, that's where people go to learn. They go to, they go to YouTube is I want to learn something. So if you have something you're giving somebody because they want to learn about it. You know, maybe they need to learn about your product. Maybe they need to learn about your service. Maybe they need to learn about themselves, which is then entices them to purchase your service because they didn't know they needed it until you and you and, uh, educated them on it. So that's a great avenue for that. It's excellent. If you can use it in your websites and stuff, because it really does increase your SEO naturally. Um, at least I've seen that. Okay, don't take any of my words for this. A hundred percent ask people who are the professionals in marketing and media, and it changes every day anyway. Um, but that's what we've seen the best. So those are my 2 cents on that. And then lastly, you guys never underestimate the power of direct outreach. There is ways to automate direct outreach, and that can be a great thing to do. If you work a bigger business or you do a lot of lead generation, um, and you can, it can be a great way to filter people down, to create an automated form of touch. They via LinkedIn or via some of the social medias, um, email marketing, et cetera, where you are automating your initial touch point. And then the people that are interested past that maybe you've funneled them to a place where you are individually interacting with them. That is an option, but for some of you guys, if you're starting smaller and it is really personal, don't underestimate the power of personal relationship. Don't underestimate the power of local networking, um, going and doing events or, or connecting with businesses and things like that locally, where you're at with confidence and quality, don't underestimate that don't undress me, reaching out and starting conversation with somebody even online. If you do it again with integrity and intentionality and make sure it's the right person, you're not just, you know, Hey girl, you look like you need a side gig. I promise I'm not sliding anybody who does that, but I promise you, there are more effective ways. And I teach people this all the time. So just trust me. I'm saying that to help you not to hurt your feelings, um, there's much better way to engage in create relationship that's creative strategy all the way. And frankly, if everyone else is doing it, you're going to benefit by far more choosing to do it differently, right? Like maybe, maybe making like a mom's group instead of reaching out to each mom individually and selling them on the idea of a side gig. Maybe you, you make group and you start creating like a cell, like a little network and, and a play place. And it's based around female entrepreneurship and et cetera, you know, or there's, there's just a lot of ways to do what other people aren't doing. And that will help set you, that you side that you'll part, um, a little bit more for success. So don't underestimate the power of directly talking directly seeing really being human with other humans. Okay. Even if it is by text or, or messaging initially, um, you know, and don't underestimate the power of call or of making a friend, uh, little by little domain, such a rush, don't be in such a rush to try and get to the top that you forget to create quality along the journey. I think that that's, that's an important process. So I hope that this whole, this whole focus this month has been really high value to you guys. Uh, is one of my favorite things to talk about. I do monthly masterminds for all of the coaches at HWC and I, I love it all the time. Um, it's one of my favorite things to do. And again, it's not just because I'm a freak about business. Honestly, monetary wealth is just a means to an end, if you don't have really quality intention with what to do with it. Um, but business itself is a great way to finance our dreams, to create the life we want, if we do it right. And we do it well. And to spend the days that we're here on earth, enjoying and being fulfilled by the things that we actually spend, our time doing, the things that we have to do to put a roof over our head, like why not make it good? Right. So, thanks guys for joining. And, um, don't forget if you haven't subscribed to the Buddha belly life podcast to do that. And we will see you next week.

Speaker 1: 21:07

Thank you for joining us for another empowering episode of Buddha belly life. For more information on gut health and mindset, resources, visit Buddha belly, life.com and remember heal yourself and then empower others to do the same.[inaudible].