Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
3 types of communities for your SaaS company (and how to build them) Joel Primack
Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business.
But many have difficulties creating a good community because they do not understand what it means. If you really don't understand your customer or your audience, you're probably not going to be able to create a good community because a community is not just a place; it's much more than that.
Joel Primack is the social and community specialist at Lattice, an advisor at Charla, and the co-founder of Revenue Era, a private community. He believes that community is less about what you actually see and more about how people feel in it.
In this episode of Content Logistics, Joel gets into communities and when and why we need them. Joel and our host Camille Trent discuss community-led growth — what it is, how you go about it, and how it can benefit a company or entrepreneur.