Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Episodes
67 episodes
How to Get People to Actually Show Up to Your Webinar
Webinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics, Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars fail and what mar...
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42:44
How to Build a High-Impact Content Strategy With a Limited Budget
On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by com...
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54:28
Why Authenticity Beats Perfection in B2B Video Marketing
On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He expl...
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35:15
AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time
AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search...
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48:23
Mastering the Art of Storytelling in B2B Marketing
Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwrite...
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46:41
Why Rank Tracking is No Longer Enough (And What to Focus on Instead)
Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updat...
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40:00
What Actually Matters for SEO in a Small Marketing Team
SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalo...
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1:04:23
Why Open and Click Tracking No Longer Matters (And What to Do Instead)
Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director...
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36:51
Five Key Strategies for Making B2B Videos That Stand Out
In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to disc...
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41:41
Measuring the ROI of Your Podcast
On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, ...
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32:24
Navigating AI Search and Content Creation in 2025
On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content market...
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45:35
Webinars Aren't Dead: Why They're Still the King of B2B Engagement
On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at ...
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44:17
How to Transform Your Blog Into a SaaS Conversion Machine
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome
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43:47
Building a Unified Content Strategy
Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and
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45:46
Strategies for Expanding into New Markets
In this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with
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40:59
How to Leverage Market Research to Build Your Brand
In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with
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43:25
Tapping Into Your C-suite’s Personal Brand To Drive Awareness For Your Company
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with
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34:46
How Landing Pages Can Shorten the B2B Sales Cycle
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome
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48:36
Creating ABM Content That Actually Works
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview
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43:47
How to Get Started with Google Ads as a Small B2B Business
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by
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35:07
How to Automate Content Creation from Any Conversation
In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with
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37:57
Our 9 Biggest Content Marketing Icks
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome
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44:06
How to Create 100 Pieces of (Quality) Content Per Week
In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume...
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1:35:23