Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content.
But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).
And that’s where a community-led content marketing strategy comes in. This type of strategy can help your team balance SEO requirements and customer questions.
In this episode of Content Logistics, John Bonini, the Director of Marketing at Databox, joins our host Camille Trent to discuss community content. John shares how his company approaches it, why they decided to go in that direction, who is involved in the process, and why content writers should be reporters rather than columnists, at least at the beginning of their careers.
Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content.
But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).
And that’s where a community-led content marketing strategy comes in. This type of strategy can help your team balance SEO requirements and customer questions.
In this episode of Content Logistics, John Bonini, the Director of Marketing at Databox, joins our host Camille Trent to discuss community content. John shares how his company approaches it, why they decided to go in that direction, who is involved in the process, and why content writers should be reporters rather than columnists, at least at the beginning of their careers.