Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns?
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Corrina Owens, Sr. Demand Gen Manager at Gong. They talk about how ABM helps marketers elevate their content, why you need to focus on the voice of the customer, and how to lift up your prospects even before they're customers.
Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns?
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Corrina Owens, Sr. Demand Gen Manager at Gong. They talk about how ABM helps marketers elevate their content, why you need to focus on the voice of the customer, and how to lift up your prospects even before they're customers.