Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
Content Ops PT 2: How to Add & Scale New Content Programs as a Solo Marketer
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him.
Eric, with his background in SEO and experience as a one-person marketing team for seed-stage startups, discusses the importance of SEO in content strategy. He emphasizes the foundational role of SEO content in the growth and scaling of a company, particularly in the early stages. This approach, driven by both his past experiences and the specific needs of the company, underscores the strategic importance of SEO in building a company's online presence.
Throughout the episode, Eric offers valuable insights into the world of content marketing, highlighting the significance of SEO in establishing a robust digital footprint. This conversation is a must-listen for anyone interested in the intricacies of content strategy and the role of SEO in driving business growth.