Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
What Actually Matters for SEO in a Small Marketing Team
SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down the essentials of SEO—without the jargon. They tackle what actually moves the needle, from optimizing content for search engines to structuring pages for better rankings. Joe shares why businesses should focus on writing valuable content first and worry about keywords later.
They also discuss the biggest SEO misconceptions, like whether publishing on a strict schedule matters or if more content automatically means better rankings. Joe explains why site structure, internal linking, and domain authority play a bigger role than most people realize. Plus, they cover how to avoid common pitfalls like keyword cannibalization and low-quality AI-generated content.
Finally, Baylee and Joe explore how AI and tools like ChatGPT are reshaping search behavior. Is SEO dead? Far from it. But the rules are changing, and marketers need to adapt. Tune in to learn how to build a search strategy that actually works.