Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
Mastering the Art of Storytelling in B2B Marketing
Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following every trend won’t get you noticed.
They also dive into the biggest mistakes businesses make with content—like overthinking storytelling, obsessing over engagement metrics, and relying too much on AI. Dana explains how to measure success beyond vanity metrics and why building an owned audience is more powerful than chasing algorithm-driven reach.
Finally, they discuss how executives can use personal branding to drive real business impact. Whether you’re crafting a LinkedIn post or mapping out a content strategy, Dana’s insights will help you create content that resonates, builds trust, and moves your audience to action.
Substack (twice-monthly articles on content marketing)
10-Minute Branding (weekly short email with a mini branding tip and action item to implement it)
dana-herra.kit.com/10min-brand