Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time
AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing.
He explains how most B2B teams measure the wrong things—like traffic and rankings—instead of tracking the behaviors that signal buyer intent. Mike shares clear ways to spot if your content is working long before a form fill. He walks through overlooked strategies like using first-party data, smart micro-conversions, and JavaScript to track real engagement.
Mike also shows how marketers can use AI—not to replace content creators—but to run better tests, make faster changes, and improve conversion paths. If you’ve been stuck in analysis paralysis or chasing vanity metrics, this episode is a wake-up call.
https://mikemoran.com