Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
Why Authenticity Beats Perfection in B2B Video Marketing
On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He explains why polished videos aren't always best. Instead, he advocates for genuine storytelling that connects with viewers on an emotional level.
Chad highlights the importance of addressing customer pain points and showcasing solutions, rather than just listing product features. He offers practical advice for creating authentic video content, even with limited resources. He also touches on using AI in video production and how to maintain a human touch.
Baylee and Chad discuss repurposing longer videos into bite-sized social media clips to maximize reach. They explore the effectiveness of behind-the-scenes content and customer testimonials. Chad encourages B2B companies to make video a core part of their overall marketing strategy.