Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
How to Maintain Brand Voice When You’re Creating a Lot of Content
On this episode of Content Logistics, host Baylee Gunnell speaks with guest Shaheen Samavati, Co-Founder and CEO of VeraContent, to tackle one of content marketing's most significant challenges: maintaining a consistent brand voice while scaling production. VeraContent specializes in content localization across different markets and languages. As teams grow and create more content across multiple channels, achieving consistency becomes increasingly challenging.
Shaheen reveals how interactive style guides outperform static documents. Rather than lengthy PDFs that teams ignore, she recommends tools like Grammarly's style guide feature, which provides real-time feedback as writers work. This automated approach ensures consistency across large teams without constant manual oversight.
The conversation also explores AI's role in content creation. Shaheen emphasizes that writers are well-positioned for this shift since crafting effective prompts requires strong linguistic skills. She shares practical insights on building prompt libraries, creating scalable content workflows, and adapting brand voice for different platforms and markets. The discussion offers actionable strategies for content teams seeking to grow without compromising quality or consistency.