Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
Why YouTube is the Most Underrated B2B Marketing Channel
YouTube isn’t just for gamers, beauty tutorials, or influencers. It’s a powerful search engine and one of the most overlooked tools for businesses. In this episode, host Baylee Gunnell talks with Davis Morgan, a full-time YouTuber with more than 80,000 subscribers, about how brands can win on YouTube without massive budgets.
Davis shares his path from marketing professional to creator and explains why companies should treat YouTube less like a billboard and more like a conversation. He outlines the importance of authenticity, showing that even a simple webcam setup and free software can build trust and connection.
The conversation also digs into strategies for growing a loyal audience, from picking niche topics to expanding reach with “half steps” outside your core. Davis makes it clear: YouTube is high effort, but high reward. For businesses willing to show up consistently, it can be the most valuable channel they own.