Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
Using Content Pillars to Build Your Personal Brand
In this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t afford to treat it as optional. Nicole shares clear advice on taking control of your online presence, starting with a simple audit of your profiles and content. She explains why your brand exists whether you manage it or not, and how intentional choices shape what people see.
Nicole breaks down her process for building strong content pillars, showing why focus and consistency matter more than posting every day. She offers practical tips on finding your voice, sharing only the parts of yourself you want others to see, and keeping your approach sustainable. Nicole also covers the value of starting small, engaging as a contributor, and learning from what does or doesn’t resonate.
Throughout the conversation, Nicole highlights the importance of authenticity and staying flexible. She shows how small experiments, clear visuals, and a balanced cadence help marketers grow their presence without burning out. The episode closes with a candid take on “sympathy marketing” and the pitfalls to avoid as you build trust with your audience.