Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you.
We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.
Content Logistics
What the Data Really Says About AI Influence in B2B Buying Decisions
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In this episode of Content Logistics, host Baylee Gunnell sits down with Tom Rudnai, Founder & CEO at Demand Genius. They explore how B2B marketers should think about showing up in AI, and why citations alone miss most of the story.
Tom explains that prompts are not keywords, and that AI influence starts long before a buyer clicks a cited link. He breaks down the iceberg of AI visibility, warns against mass-producing content that creates content debt, and argues that positioning, content, and reputation must stay aligned.
He lays out a way to measure AI performance: track prompts across the journey, study sentiment and alignment, and focus on content with information gain. Tom closes by showing how AI can maintain content libraries while marketers spend more time on original research.