How to Get Your Brand Cited by LLMs

In this episode of Content Logistics, host Baylee Gunnell sits down with Charlie Marchant, CEO at Exposure Ninja. They explore how AI search decides who to cite, why brands appear in answers, and what marketers can learn from the source lists inside tools like ChatGPT.

Charlie explains that AI pulls from far more than brand websites. It builds answers from reviews, Reddit threads, social posts, YouTube videos, and other third-party signals. She argues that relevance beats classic domain authority, and that citation authority comes from strong topical coverage, fresh content, clear positioning, and consistent brand language across the internet.

Charlie then gets practical. She covers the basics of citation-worthy content: clean site structure, crawl access, schema, topic hubs, and content built around customer problems. She also makes the case for PR, reviews, podcasts, and creator content. Her core point is simple: know your audience, show up consistently, and build trust.

Guest-at-a-glance

💡 Name: Charlie Marchant
💡 What she does: CEO
💡 Company: Exposure Ninja
💡 Noteworthy: Charlie helps brands understand how AI search chooses citations, with a focus on topical authority, third-party mentions, and practical ways to earn visibility beyond classic SEO.
💡 Where to find her: https://www.linkedin.com/in/charliemarchant/

💡 Company website:  https://exposureninja.com/ 

💡 AI-Optimised Blog Template: https://exposureninja.com/blog/blog-post-template/