#113 Steve Chapman - Founder of Hyro and Co-Founder of Shine

In this episode, I interview Steve Chapman - Founder of Hyro and Co-Founder of Shine. Steve scaled Shine to become a major name in the beverage industry in over 7,000 stores and $60m in retail sales. Now, Steve is building Hyro, a wellness brand creating hydrating electrolyte drinks, with a mission to become a $100m company.

Throughout the episode, Steve shares his journey growing Shine, including the challenge of navigating sales and supply chains with major retailers like Coles and Woolworths. He highlights the key lessons he's carried over from Shine to his current venture, Hyro. Steve explains why he chose to build a business around hydration.

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Chapters

• 0:00 #113 Steve Chapman
• 2:22 Steve's Early Days
• 5:26 Steve's Experience with Raising Capital
• 8:39 The Biggest Lesson Steve Learnt from His Business, Shine
• 10:15 Production and Distribution in Supermarket Chains
• 11:33 Steve's Strengths and Weaknesses as a Leader
• 16:07 The Choice to Create Hyro
• 18:30 Changes in the Industry
• 20:38 The Biggest Surprise with Hyro
• 23:03 The Big Goal for Hyro
• 24:37 The Best Advice Steve Has Been Given
• 28:01 How Steve Balances Business and Personal Life
• 29:37 Steve's Favourite Biographies
• 32:43 The Branding of Hyro
• 35:58 What's Next for Hyro