#121 Kristina Karlsson - Founder of kikki.K and Dream Life

In this episode, I interview Kristina Karlsson - Founder of kikki.K and Dream Life. Opening her first stationery store in 2001, kikki.K became a global brand with over 100 stores and customers in over 150 countries. Today, she channels her creativity and passion into Dream Life, a print-on-demand stationery brand and digital coaching program designed to help people create and live their dream lives.

Throughout the episode, Kristina talks about the rapid growth of kikki.K and its challenges, including COVID pandemic and parting ways with the business she built. She also highlights her goal to inspire and empower 101 million people worldwide to pursue their dreams through her new business.

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Chapters

• 2:12 Kristina's Early Days
• 4:32 How Kristina Started kikki.K
• 7:30 The Realisation of Growth
• 8:29 Opening the First kikki.K Store
• 9:24 The Challenge of Capital and Expanding
• 11:58 Kristina's New Online Business, Dream Life
• 18:08 How Dream Life Started
• 20:48 COVID-19, Partnerships, Administration and Leaving The Business
• 26:29 What Kristina Is Doing Differently With Her New Business
• 29:26 How Kristina Views Success
• 32:48 World Class Speaker and Setting Goals
• 35:28 Creating Your Dream Life