Ep. 4 - Changing the World of Style, Styling the World of Change: Conscious Consumerism with Marci Zaroff

Did you know that soil can be one of our greatest solutions to climate change mitigation? If we understand the relationship between soil and humanity, we can rebuild our ecosystems and have healthy plants and people. In this episode, I have an insightful conversation with Marci Zaroff about her mission of leveraging the power of fashion to expand organic and regenerative agriculture through education. She remarks on why we must give back to the earth what we take from it and how it is possible to change the world and look really good at the same time.

Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for nearly three decades. With a degree from the Haas Business School at UC Berkeley, Marci co-founded a thriving health & environmental educational center in 1990 with an organic café, AVEDA concept salon, and national magazine. Now known as The Institute for Integrative Nutrition, the largest professional health coach certification program in the world. Listen and enjoy!

Key Highlights:

[00:45 - 04:56] - Opening Segment

• Marci shares her background and story
• Marci’s outlook on how the way people live impacts business and the planet

[04:57 - 18:18] - Soil is The Skin of The Earth

• How Marci gained confidence in her vision since the ’90s
• The current status of oil as it relates to clothing and food
• Ways people could be more responsible when interacting with the immune system

[18:19 - 28:01] - Connecting Food, Textiles and Beauty

• How circularity and eco-fashion could help to address soil depleting effects
• Marci shares a transformative paradigm-shifting moment

[28:02 - 35:12] - Co-Creating a Stylish, Sexy, and Sustainable World

• The paradox about millennial consumers and their perspective of eco-fashion
• Marci introduces her book ECOrenaissance and her Thread documentary
• How to make sustainability easy for other brands and retailers

[35:13 - 41:12] - Taking Circularity and Regeneration

• Tips for consumers to make better choices at the moment of shopping
• How big companies are working together to transform the fashion industry
• The government relation and regulatory standard vs the industry's self-organizing

[41:13 - 45:54] -  Business Models Built on People, Planet, Profit, Passion, and Purpose

• The future of fashion, clean living, and eating in the next 5-10 years
• The importance of embedding organic, sustainable, regenerative, and socially conscious strategies into your business model

[45:54 - 48:24] - Closing Segment

• Connect with Marci Zaroff through Instagram, LinkedIn, and Facebook. Check out Yes And. Head to ecofashioncorp,  empowering conscious consumers and businesses to live in ways that are regenerative for body, soul, and planet!

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You can connect with Rusha Modi, MD on LinkedIn, Instagram