Checked In with Splash

How to Plan Your 2025 Event Strategy

Splash Episode 70

In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.

Together, they explore the best ways for creating revenue-driving event strategies in 2025. 

Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.
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