
Checked In with Splash
Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor.
Episodes
82 episodes
Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano
There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-crea...
•
Episode 72
•
26:20

Here's What Event Marketers Are Focused On in 2025
In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias.Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events. Tune in to learn:
•
Episode 71
•
50:43

How to Plan Your 2025 Event Strategy
In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.Together, they explo...
•
Episode 70
•
52:29

Ask Splash Anything: What Are the Best Ways to Engage My Audience?
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything. In this series, we poll our audience on the top questions they want us to ans...
•
Episode 69
•
49:40

Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths
In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024.Tune in to hear them share the creative booths that caught their attention, the similarities and differences bet...
•
Episode 68
•
39:35

How Events Fuel Growth Across the Funnel
In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.Tune in to hear:How to strategically use events throughout ...
•
Episode 67
•
48:40

Ask Splash Anything: How Do I Maximize My Event Budget?
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers.To kick off our new series, we polled our a...
•
Episode 66
•
47:16

Turning Third-Party Events into ROI Powerhouses
In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to co...
•
Episode 65
•
54:46

How to Host Effective Offsites with Jared Kleinert
In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert.Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money,...
•
Episode 64
•
49:14

How to Build B2B Communities Customers Actually Want to Be Part Of with Daniel Cmejla
In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Ch...
•
Episode 63
•
1:07:03

Event-Led Growth Strategies with Jonathan Gandolf and Kate Hammitt
In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. Tune in to hear them discuss how to:Use event-led growth a...
•
Episode 62
•
24:09

Leveraging Events to Drive Business Growth with Joe Matar and Kate Hammitt
In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.Tune in to hear them share: What event-led grow...
•
Episode 61
•
40:46

Don't Leave Event ROI on the Table with TikTok's Nina Skoko
In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok.Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role a...
•
Episode 60
•
50:27

What B2B and B2C Experiential Marketers Can Learn from Each Other with Joe Rivers
In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro.Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour manage...
•
Episode 59
•
41:51

A Lesson in Event Content with HubSpot's Katherine Tooley
In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.With over 20 years of experience in the event industry, Katherine has a rich background in creating memor...
•
Episode 58
•
59:49

Using Events to Create Demand with Chili Piper’s Tara Robertson
In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.In their conversation, they discuss:Collaborating with partners on eventsMetrics f...
•
Episode 57
•
46:50

Digging into Data-Informed Events with Palmer Houchins
In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins. From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to ma...
•
Episode 56
•
28:22

Notes from Forrester's B2B Summit
In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. She covers:The most engaging activations and events at ForresterTips for standing out on the conf...
•
Episode 55
•
9:51

Keeping Events Creative with Elaine Lee
In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the fore...
•
Episode 54
•
26:18

Advice from VPs: How to Approach Event-Led Growth
In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit. They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highsp...
•
Episode 53
•
49:39

5 Major Trends Redefining Event Marketing Playbooks
In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies...
•
Episode 52
•
16:44

Making Big Events Feel More Personal with Jack Tattersall
In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.T...
•
Episode 51
•
53:45

Notes from the Adobe Summit Floor: Best Booth Activations, Wraparound Events, & More
In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone ...
•
Episode 50
•
19:17

How to Host Successful Partner Events with Reveal's Isaac Morehouse & Will Taylor
In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.From sourcing partners, to cross promotion, to measuring success, Issac and Will share the...
•
Episode 49
•
52:41

Using Data to Build a Third-Party Event Strategy That Gets Results with Alex Reynolds (Part Two)
In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. Tune in to learn how to strategical...
•
Episode 48
•
26:07
