Checked In with Splash
Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor.
Checked In with Splash
Part 1: Getting Started with Your Event-Led Growth Strategy
What is event-led growth, and how do you know if you’re doing it?
In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?
Tune in to learn:
- What most marketers overlook when planning events
- The key differences between "just doing events" and using an ELG strategy
- How to identify your ICP and build an event strategy that benefits them
Episode outline:
(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu
(05:12) The key traits of event-led growth
(13:08) Understanding attendee behavior
(20:52) The impact of events on customer relationships
(25:14) Increase engagement through smaller, repeatable events
(27:15) The conundrum of attribution
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