Part 2: Getting Started with Your Event-Led Growth Strategy

Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run?

In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh.

Tune in to learn:

• The role of tech in scaling events
• Metrics that matter for small, repeatable events
• Tips for aligning ad hoc events with ELG goals

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(01:06) Why small events aren’t always simple

(06:25) Scaling programs without losing interest

(09:42) Tools that make a flexible event strategy possible

(12:56) Ad hoc events in an ELG strategy

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