
Checked In with Splash
Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor.
Checked In with Splash
Personalization, Pipeline, and Proving ROI in 2025
With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?
In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.
Tune in to learn:
- Creative ways to capture meaningful attendee insights
- Why events and content strategy should be connected
- Tips for cross-team collaboration with sales and CX
Episode outline:
(00:00) Meet Camille Arnold and Kristen Vesey
(06:47) Lessons from 2024 and what’s changing in 2025
(12:31) Event mix, goals, and strategy
(17:56) Nurturing customer relationships
(24:23) Post-event strategy and proving ROI
(29:17) Capturing first-party data from events
(36:04) Trends and innovations to try this year
(38:12) How to future-proof your event strategy
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