How to Design a Winning ELG Playbook with Matt Heinz & Kate Hammitt

Events aren't random acts of marketing, and they shouldn't be treated that way.

In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. 

Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.

Tune in to learn:

• How to build a cohesive event-led growth strategy 
• Proven ways to measure event ROI that will resonate with leadership
• Essential technology and processes to scale your event strategy

 Episode outline:

(00:00) Meet Kate Hammitt and Matt Heinz

(02:52) The impact of ELG on growth and goals

(06:24) Aligning teams around one event strategy

(11:21) Mapping events on the customer journey

(16:13) Qualities of robust event tech 

(20:30) Building your ELG team and playbooks

(25:40) Event-Led Growth Maturity Model 

(30:17) Getting C-suite buy-in and starting small

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Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS 

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com