How to Choose the Right MarTech Tools for Event-Led Growth

Event-led growth can deliver impressive business results, but only when it’s supported by the right technology. 

In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem.

Tune in to learn:

• How to make events scalable with repeatable templates
• The four non-negotiables in any event tech stack
• What real-time visibility looks like in event data

Episode outline:

(00:00) Meet Haley Kaplan

(02:11) What is event-led growth and why it works

(06:48) Why your tech foundation makes or breaks success

(09:19) The 4 capabilities every event tech stack needs

(21:16) Integrating with your MarTech tools

(25:58) How to evaluate event tech

(32:51) Using event data to prove ROI and impact

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Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng

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