Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not Months
In this episode, you'll discover:
- The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behind
- Why taking 3 months to decide on a business name is costing you more than you think
- The two powerful business concepts that will transform how you launch new services: MVP and LVC
- How to make strategic decisions with courage while being willing to be imperfect
- Real examples of entrepreneurs who acted fast and scaled their businesses quickly
Key Takeaways:
🚀 Speed vs. Rush: The Game-Changing Difference
- Rushed = Reactive decisions without analysis
- Fast = Quick analysis followed by immediate implementation
- Your competition is moving while you're perfecting
💡 The Two Concepts Every Service Business Owner Needs:
- Minimal Viable Product (MVP) - Launch the core of your idea to early adopters, then improve based on feedback
- Lifetime Value of Customer (LVC) - Think beyond single transactions to maximize client relationships
🎯 What It Takes to Make Strategic Decisions Fast:
- Courage to face uncertainty
- Willingness to be imperfect
- Willingness to fail and adjust
- Trust in your decision-making ability
Real-World Examples Shared:
- The entrepreneur who spent 3 months on a business name (and why this kills momentum)
- How Maggie tested her 10X Expansion Retreat concept with existing clients first
- A designer who created recurring income by testing one idea with one client
Action Steps:
- Identify one decision you've been sitting on for weeks/months
- Apply the MVP concept to test your next service idea
- Analyze your customer lifetime value to spot new opportunities
- Set a decision deadline for yourself and stick to it
Ready to stop overthinking and start scaling?
Book your complimentary Strategic Growth Consultation with Maggie to identify the opportunities in your business and learn how to execute them fast.
📅 Book Your Free Consultation
Related Episodes:
- Episode 124: Making More Money in the Service Business With Better Decisions
- Episode 90: Breaking Free from All or Nothing Thinking That Leads to Better Decisions
Connect with Maggie:
- Website: stairwaytoleadership.com
- Email: maggie@stairwaytoleadership.com
- LinkedIn: Connect with Maggie
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