Diamond Effect - Strategies to Build a Service Business Worth Owning
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create a valuable asset you could sell (if you wanted to) while enjoying life and freedom as you scale it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Episodes
532 episodes
AI Won’t Save Your Business. But It Will Expose What’s Broken About It - EP # 266
The Truth About AI Nobody Is Talking AboutEveryone is rushing to implement AI. Automate the emails. Automate the onboarding. Automate the follow-ups. And yes, AI is a genuinely powerful tool. I use it in my own busines...
How to Ensure your Q4 Numbers Make 2026 the Best Year Yet - MM 266
Many business owners slow down in summer and wonder why Q4 is slow. The two are connected. What you do today shows up in your results 60-90 days from now. In this Maggie's Moment, you'll learn what to do so that your Q4 2026 is the ...
Should You Hire a Business Coach or a Business Consultant? Here's How to Decide - EP # 265
Are You Looking for a Coach or a Consultant?Most business owners aren't entirely sure. And honestly, most don't know they need both until they've tried one without the other and wondered why the results didn't stick.In this episod...
Fully Booked Is Not the Finish Line. Why Service Business Owners Need to Think Bigger - MM 265
Is "Fully Booked" Really the Goal?Being fully booked feels like success. And in many ways, it is. But if you are the only one delivering your service, every dollar you make still requires your direct time and energy.That's not a b...
9 Books That Changed My Life And Why I'm Recommending Them to You - EP # 264
This One's a Little Different.I read a lot. Business books, self-development, the occasional novel on vacation. And for years, people have been asking me — clients, colleagues, family — what I actually recommend.So today I'...
My lesson of Building Self-Trust as an Entrepreneur - MM 264
There's a skill that sits beneath every strategy, every decision, every bold move you make in your business. And most people don't talk about it nearly enough.Self-trust.In this Maggie's Moment, I'm sharing one of the biggest and ...
The Blueprint vs. The Box: How I Tailor My Coaching to Every Client - EP # 263
Most business coaches hand you a box and tell you to fit inside it. Maggie does something different.In this episode, Maggie pulls back the curtain on the philosophy behind the Sustainable Scale System — why she built it, how it works (sh...
Doing It Scared - MM 263
In this Maggie's Moment, I'm getting real about fear in entrepreneurship: what it actually is, why waiting for it to go away is keeping you stuck. Then I share three practical steps to help you move forward anyway.Every time you grow, ev...
What Most Business Owners Can Learn About Success from Elite Athletes - EP # 262
This Summer, Sports Gave Me a Masterclass in BusinessFIFA World Cup. Wimbledon. Blue Jays baseball. A live WNBA game with my daughter.This summer, sports has been everywhere, and as I watched these incredible athletes compe...
The REAL Point of Morning Routines - MM 262
Every productivity guru has a morning routine they swear by. And somehow we all end up feeling like failures for not doing it exactly their way. Today's Maggie's Moment uncovers what they forgot to tell you.
You Built a Business. But Is It an Asset Or Just a Very Demanding Job? - EP # 261
You're fully booked. You're making money. You're busy. And someone asks, "So what's next?" And you say, "I'm good where I am."If that's you, this episode will challenge you in the best possible way.In this episode, Maggie gets per...
Maggie's Moment - FIFA World Cup Edition - MM 261
The world's best soccer players don't perform at the World Cup level by accident. They treat their body and mind as their biggest asset. They are pros just like you are a pro in business. That's why a week at the c...
How Divorce, Burnout, and 18 Years in Corporate Made Me the Coach Whose Clients Get Amazing Results - EP 260
What makes a great business coach? It's not just certifications or years of experience. It's the combination of everything life has thrown at them, and what they did with it.In this personal episode, Maggie pulls back the curtain on the ...
What to do when summer is slow for business - MM 260
Stop the Lull is a 5-day live challenge for service-based business owners who are done letting summer be their slow season.In one hour a day, you'll build a complete email sales sequence using AI tailored to your offer, written in ...
Client Acquisition for Service-Based Businesses. The Complete System Most Owners Are Missing - EP # 259
Are you doing all the right things to get clients, like networking, posting on social media, and asking for referrals, but your revenue is still inconsistent? The problem might not be your effort. It might be that your client acquisition strate...
The Three Core Values Behind My Brand. And How They Can Transform Your Business - MM 259
Before strategy, before marketing, before anything else — the businesses that scale sustainably start with one thing: their foundation.In this Maggie's Moment, I'm taking you behind the scenes of my brand and sharing the three core value...
How to Find Clients During the Summer Slow Season Using Email Marketing - EP 258
Does Your Service Business Slow Down Every Summer?You're not alone. Most service-based business owners experience a summer lull — fewer inquiries, slower conversions, and that uncomfortable feeling of watching your calendar empty out whi...
Email Marketing for Service Businesses. How to Nurture Leads and Convert More Clients - MM 258
You're showing up. You're networking. You're posting. But the leads aren't converting the way they should.Here's what's missing — and it's simpler than you think.Only 9% of people are ready to buy at any given moment. The other 81...
“What’s Possible Now?” Turning Midlife Disruption Into Your Next Chapter with Teresa Fox - EP 257
What happens when the plan you thought you were building your life around suddenly changes?In this episode of the Diamond Effect Podcast, Maggie sits down with Teresa Fox, a former corporate leader who reinvented herself in midlife and ...
Instead of How Do I Grow My Business - Ask Yourself This - MM 257
If you keep collecting strategies but you’re not executing, it might not be a strategy problem. But an identity problem.You can’t build a CEO-level business with an employee or hobbyist identity.
How to Communicate Your Value at in Business or at Work (So You Get Noticed, Paid, and Promoted)
If you’ve ever struggled to explain what you do and how you help your clients without rambling, downplaying it, or listing a bunch of tasks, this episode is for you.In EP 256, Maggie breaks down why so many smart, capable professi...
Burnout, Fibromyalgia, and Reinvention. The Health Wake-Up Call That Built a Global Company with Sanne Kiilerich, CEO of ANF
In this episode of the Diamond Effect Podcast, Maggie sits down with Sanne Kiilerich, CEO and founder of ANF Academy. What began as a personal search for relief after Sanne developed fibromyalgia and chronic pain became a 14+ year journey into ...
You're not incapable. You're overloaded - MM 255
So if you’ve been telling yourself, “I can’t do it,” try this instead:“I can do one small piece of it.”Because momentum doesn’t come from doing everything. Momentum comes from doing the next right step consistently.<...
How to Stop Feeling Guilty for Wanting More. A Mindset Reset for Women Entrepreneurs
If you’ve ever thought, “I don’t even know what I want anymore,” or “I know what I want, but I’m scared to say it out loud,” this episode is for you.So many women entrepreneurs aren’t held back by strategy. They’re held...