Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)
In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth.
Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.
Key Takeaways:
1️⃣ Why Emotional Capacity Matters
- The brain’s amygdala treats uncertainty as a threat, triggering fight/flight/freeze.
- Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study).
2️⃣ The “Pivot Protocol”
- Reframe failure as data (not identity) to recover 42% faster.
3️⃣ How to Train It
- Recognise and name the fear (e.g., “I’m scared I’ll look stupid”) to disarm its power.
- Use the Dream-Plan-Do method to act before you feel “ready.”
Featured in This Episode:
🔹 Study: "Cognitive Flexibility in Entrepreneurs" (2023) – How emotional agility predicts long-term success.
Join the 10X Expansion Retreat
Ready to stretch your emotional capacity and lead from calm confidence?
🌿 July 25th at Rising Spirit Retreat Centre (near Toronto). Register via the link below. If you have questions, please reach out to Maggie at maggie@stairwaytoleadership.com
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