Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.
Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.
What You'll Learn:
- Why your brain is wired to resist business growth (it's not your fault!)
- The 3 core functions of your brain that create resistance to change
- Real-world examples of resistance in action - from workout routines to staff realignment
- 5 practical tools to overcome resistance and take action on important decisions
- How to plan and implement systems that make difficult changes easier
- Why courage is the antidote to fear in business growth
Key Takeaways:
✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown
✅ Have a strong why - Connect your actions to your bigger vision and long-term goals
✅ Know the cost of not changing - What will staying the same cost you?
✅ Accept the discomfort - Fighting the resistance only creates more resistance
✅ Build self-belief - You can learn anything and figure out any problem
✅ Make it easier - Create systems and support to ensure consistency
Featured Examples:
- Personal Story: Maggie's journey building a consistent workout routine despite resistance
- Client Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growth
Quote to Remember:
"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go".
"We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."
Ready to Break Through Your Own Resistance?
If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/
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