Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 225 - The 3 Pillars Every Service Business Needs to Scale to Six Figures (And Beyond)
Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond?
Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm.
This isn't about one magic strategy or quick fix. It's about understanding the holistic approach every scaling business needs - and identifying where you might have gaps.
In this episode, I'm introducing all three pillars and diving deeper into Pillar 1:
The Three Pillars Overview:
- Profitable Positioning Framework - The foundation (mindset + strategic clarity)
- Strategic Client Acquisition System - Your predictable client engine
- Systems & Scale Structure - Operational foundations that let you grow without working more hours
Pillar 1: Profitable Positioning Framework (Deep Dive)
This is where we transition you from overwhelmed freelancer (stuck serving everyone, undercharging, working IN your business) to confident CEO (crystal clear on your direction, niche, ideal clients, and premium pricing).
What we cover:
- Why mindset work is the foundation of everything (and why it's ongoing, not one-and-done)
- How to analyze your past client data to identify your most profitable, fulfilling clients
- The strategic approach to pricing that builds in profit margins, overhead, team growth, and CEO pay
- Auditing your current offerings to eliminate what's spreading you thin
- Quick wins in your current marketing and sales practices
The CEO Mindset Shift:
Most entrepreneurs don't think of themselves as leaders. But I believe we're all leaders - starting with leading our own lives intentionally.
The 5 core aspects of the entrepreneurial CEO mindset:
- Ownership - You're responsible for short-term and long-term success (no victimhood or blaming circumstances)
- Value Creation - Focus on solving client problems and optimizing your business efficiency
- Challenges as Opportunities - Every challenge is a chance to learn and get stronger
- Openness to Change & Innovation - Stay curious, learn from experts, validate ideas strategically, combine data with intuition
- Sustainable Growth - Take calculated risks, make strategic investments, build resilience
The Steve Jobs Truth:
"I'm convinced that about half of what separates successful entrepreneurs from non-successful ones is pure perseverance."
Your success starts with building personal resilience - developing self-awareness, maintaining your mental and physical wellbeing, and understanding that you are your business's biggest asset.
What's Next:
In the next two episodes, I'll dive deeper into Pillar 2 (Strategic Client Acquisition System) and Pillar 3 (Systems & Scale Structure) so you can see the complete picture of what it takes to scale sustainably.
Use this series to identify where you have gaps and what you need to focus on in 2026.
Ready to scale your service business with personalized support?
I offer complimentary consultations to help you identify exactly what your business needs to reach the next level. Book yours at https://stairwaytoleadership.com/
This is Part 1 of a 3-part series on the T.O.P. CEO Formula. Stay tuned for the next two episodes!
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