Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 226 - Strategic Planning for Small Business That Actually Works
Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning.
In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen.
In this episode, you'll discover:
• Why most annual planning approaches are completely backwards
• The two essential components of strategic planning that actually works
• The part most people miss: breaking strategy into daily actions
• How to create a roadmap that keeps you focused all year long
• Why having structure means you're not just busy—you're moving forward
Plus, I'm inviting you to join me for Design Your Success 2026—a complimentary 2-day virtual planning event where we'll create your strategic vision AND your actionable roadmap together.
Event Dates: • November 18-19, 2025 | 2:00-5:00 PM EST or
• December 10-11, 2025 | 1:00-4:00 PM EST
Ready to make 2026 different? Email maggie@stairwaytoleadership.com with your preferred dates.
Resources Mentioned:
• Design Your Success 2026 Event
• Email maggie@stairwaytoleadership.com
• Website: https://stairwaytoleadership.com
Can I be honest about something? Most small business owners approach annual planning completely backwards. They sit down in December or January, which is a bit late. Get excited about their goals, create this beautiful vision for the year, and by mid-February, those goals are collecting dust while they're back to react While.
The business owner is actually back to reacting to whatever's in front of them. Here is what I do differently and what I teach my clients to do.
Strategic planning isn't just about setting goals. It's about two things. First, thinking strategically about where you want your business to go in 2026, so that it gets you closer to your longer term vision, three to five years out. So not just random goals that sound good, but intentional thinking and brainstorming is what do I need to do in the new year to be successful?
Not only short term, but also long term. And then second, which is what most business owners miss, is breaking down these goals into strategies and projects that you will implement throughout the year. And then deciding which of them go into which quarter of the year. And once you have that, then it's about breaking down the strategies into weekly and daily actions, creating a roadmap that gives you guidance on what you are actually going to do day in and day out in your business.
Because when you have that structure. You know exactly what to prioritize. You know exactly what to focus on, and you know that when you take those actions, you're not just busy, but you're actually moving your business forward to the next level that you want. And that is exactly what we're going to do together at the Design
your success 2026. Event. It's a complimentary two-day virtual planning event where we will create together your strategic vision and then break it down into actionable roadmap you can use throughout the entire year to keep you focused. Organized and on track to achieve your goals. I have two dates that you can choose from November 18, 19th, or December 10th and 11th.
If you wanna join us, email me at maggie@starwaytoleadership.com with your preferred dates, and also let me know what's your biggest challenge in moving your business to the next level. This way I can help you design your breakthrough year together. Now, know that spots are very limited. I'm going to keep these events in small groups so everybody gets value.
And everybody will have an ability to interact, workshop, and mastermind together. So. Because of that, I only take on committed people who are willing to show up, willing to do the work, and then willing to implement. I hope to see you there.
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