Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
What to do when summer is slow for business - MM 260
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Stop the Lull is a 5-day live challenge for service-based business owners who are done letting summer be their slow season.
In one hour a day, you'll build a complete email sales sequence using AI tailored to your offer, written in your voice, scheduled, and ready to go by day five.
No tech experience needed. No paid tools required. Just five focused hours and you walk away with a sales asset that works for you all summer long.
📅 July 13–17, 2026
⏰ 12–1 pm EDT daily
💰 $93 CAD
Registration link - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889
See you there!
Happy Monday, everybody. I've mentioned it a few times already, but today I'm finally sharing all the details. If you're a service-based business owners, and the summers feel like the season where your income just dips, this is for you. Listen on. I'm excited to tell you that July 13th to 17th, I'm running a five-day live event online called Stop the Lull: Build an Email Sequence in Five Days and Make Sales This Summer, and it's just one hour a day. You're going to build a complete email sales sequence from scratch with AI's help so that it's fast, efficient, low lift, and still aligned with your brand. So by day five, you won't just have a half-finished draft sitting in your next tab. You'll actually have a ready-to-send email sequence written in your voice for your specific clients so that once you press send, you make money. This way, your emails are out there selling for you while you're actually enjoying the summer. The event runs July 13th through 17th, only one hour a day at noon Eastern Standard Time, and it's just $93. The link to register will be in the show notes, or you can send me an email at maggie@stairwaytoleadership.com with the word summer and I will send it to you straight away This is the thing I really wish I had a few years back when I was white-knuckling it through my very first summer in business, figuring out why the slowness is happening and whether I can do anything about it. So don't let this summer be slow for your business. Grab your spot right now, and I can't wait to see you there
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