Shelf Confidence

How Seltzer's 4th generation is building on its strong foundation

September 13, 2022 Liz K. Season 3 Episode 5
Shelf Confidence
How Seltzer's 4th generation is building on its strong foundation
Show Notes

For 120 years, Seltzer's Smokehouse Meats has produced its famed Lebanon Bologna with Old World style. Now in its 4th generation, the family business is rolling out new products and services to appeal to customers. Perry Smith, business and sales consultant at Seltzer's, joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to share the latest—and tell us how they prepare for a bologna-cutting ceremony.