Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Creative Driven Business in the People's Space with Rick Robinson
In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA. Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com
00:00 - 7:43 Early Career
7:46 - 11:33 Sculpting
16:18 - 25:34 Educating the creative world
27:55 - 29:25 Approach to always saying yes
30:00 - 35:40 Evolution of the OOH space
35:41 - 38:01 Using data to make informed creative decisions
38:36 - 46:33 OOH screens make a community
47:55 - 49:52 Digital age and the future of "community"
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