Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Disrupting Tradition & Advancing Tech Across Industries with Amanda Dorenberg
In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB. Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of. Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com
00:00 - 3:52 Intro to OOH/Modeling Career
3:53 - 7:16 Arteriovenous Malformation
7:17 - 10:30 Changed Life Perspective
10:40 - 17:18 Career Breakdown
17:24 - 19:50 Who is COMMB
19:51 - 23:52 OOH in CAN vs USA
23:53 - 32:04 Handling challenges in OOH
32:05 - 34:30 Looking to the Future
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