In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Firehouse Agency- 2:39-4:50
Strategy & Creative- 5:15-7:37
Small is the new big- 7:38-10:30
Becoming part of The Machine: 10:51-14:37
The creative process: 14:52-19:13
Data usage & the omnichannel approach: 19:30-26:58
Stripes: 27:05- 30:36
Educating yourself on a new medium: 31:05-34:36
Automation: 35:20-40:00