Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Strategically Focused on Creative with Tripp Westbrook
In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 4:50 Firehouse Agency
5:15 - 7:37 Strategy & Creative
7:38 - 10:30 Small is the new big
10:51 - 14:37 Becoming part of The Machine
14:52 - 19:13 The creative process
19:30 - 26:58 Data usage & the omnichannel approach
27:05 - 30:36 Stripes
31:05 - 34:36 Educating yourself on a new medium
35:20 - 40:00 Automation
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