In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing. Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Meet Matthew & Kristin- 0:15-4:17
Forbes 30 Under 30- 4:18-8:30
Creative Partnership- 8:32-11:45
Personal Creative Projects- 11:46-16:43
New-age Social Media Usage- 16:44-27:20
Influencer Partnerships/"The Charli"- 27:21-35:34
Emerging Mediums- 35:40-38:02
OOH Campaigns & Education- 38:03-42:07