Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
A New Direction of Creative Influence with Kristin Clark & Matthew Low
In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing. Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 4:17 Meet Matthew & Kristin
4:18 - 8:30 Forbes 30 Under 30
8:32 - 11:45 Creative Partnership
11:46 - 16:43 Personal Creative Projects
16:44 - 27:20 New-age Social Media Usage
27:21 - 35:34 Influencer Partnerships/"The Charli"
35:40 - 38:02 Emerging Mediums
38:03 - 42:07 OOH Campaigns & Education
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