In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
How Craig got Started: 3:35-12:33
Accretive Outcome Analytics: 12:40-21:06
How to have the 1-to-1 Convo: 21:22-23:20
IOS14: 23:28-28:53
How Measurement Leads to More spending: 28:54-33:34
Realtime Optimization: 33:35-39:05