Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
The Competitive Advantages of Curiosity with Natrian Maxwell
In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 4:19 His journey
4:20 - 8:55 Emerging Channels at The Trade Desk
8:56 - 13:34 Gaming
13:35 - 15:38 Why DOOH?
15:38 - 23:31 OOH Education
23:50 - 28:36 Optimization
29:02 - 32:40 Staying focused
32:41 - 37:20 Mental toughness in the workplace
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