In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
His journey: 2:44- 4:19
Emerging Channels at The Trade Desk: 4:20-8:55
Gaming: 8:56-13:34
Why DOOH?13:35-15:38
OOH Education: 15:38-23:31
Optimization: 23:50-28:36
Staying focused: 29:02-32:40
Mental toughness in the workplace: 32:41-37:20
In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
His journey: 2:44- 4:19
Emerging Channels at The Trade Desk: 4:20-8:55
Gaming: 8:56-13:34
Why DOOH?13:35-15:38
OOH Education: 15:38-23:31
Optimization: 23:50-28:36
Staying focused: 29:02-32:40
Mental toughness in the workplace: 32:41-37:20