Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Beyond the Athlete: NIL, NFTs and Entrepreneurship with Anthony Ranaudo
In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 9:10 His journey
9:11 - 13:44 Being mentally present
13:45 - 18:22 Entrepreneurship
18:23 - 22:00 F-45
22:01 - 26:04 Cards & Culture
26:05 - 36:05 NIL
36:06 - 48:14 NFTs
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