Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Flamingos, Brand Building, and goodr Culture with Stephen Lease
In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55 Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign
.jpg)