Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Navigating the Evolving Landscape of Media and Advertising with Deirdre McGlashan
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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan
00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data
09:47 - 15:48 Impacts of Tech and Cultures Globally
15:45 - 20:12 Early Job stages
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer
33:36 - 34:01 ARound
34:53 - 38:58 Own Technology Within the Agency
39:01 - 42:36 Advice to Publishers
42:44 - 49:53 What Media Owners Need to Focus On
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