Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Navigating the Programmatic Path and Road Ahead with Marc Bartholomew
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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew
00:00 - 02:37 Introducing Marc Bartholomew
02:44 - 03:56 Youth Premiere League Soccer
04:08 - 07:08 Internship and Early Experience
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms
13:00 - 16:25 Creative Dynamic Content Team
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike
29:46 - 36:51 Measurement
37:10 - 39:46 Fake Ads
39:48 - 42:01 What Else Excites Marc and the Brands He Works With?
42:13 - 43:18 Three Kidneys
43:23 - 44:17 Thank You Marc
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