Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Transforming Billboards into Bags: The Rareform Journey with Aric and Alec Avedissian
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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
Podcast Breakdown
00:00 - 02:59 Introducing Aric and Alec Avedissian
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar
11:05 - 13:14 One of One
13:26 - 14:36 Difficulties & Roadblocks
14:41 - 15:50 Vendor Side of OOH
15:55 - 19:04 Shark Tank Experience
19:31 - 24:49 E Commerce
24:36 - 28:55 Colors Customers Want/Products
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform
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