Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Beyond the Lens: Navigating the Social Media Landscape with Tulani Andre
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In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre
Podcast Breakdown
00:00 - 01:30 Meet Tulani Andre
02:00 - 14:00 Andre's Journey
14:00 - 20:00 Evolution of Social Media
20:00 - 22:00 Innovation
22:00 - 27:00 Linear TV and Streaming
28:00 - 32:00 Thinking Differently
30:00 - 36:00 Cultivating Adventure
36:00 - 46:00 Advertising by having conversations
46:00 - 48:00 User Generated Content
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