Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Understanding the Intersection of Community and Influence with Charles Ifegwu
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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu
Podcast Breakdown
00:00 - 03:00 Meet Charles Ifegwu
03:00 - 10:00 Charles' Background
10:00 - 15:30 Partnership
16:00 - 20:00 The Fifth and Storytelling
20:00 - 30:00 Influence
35:00 - 38:00 Involvement in the Conversation
43:00 - 53:00 Diversity and authenticity
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